Kenana Engineering and Technical Services, ltd

"The Power of Knowledge"

  • Kenana Poultry Project

  • DESCRIPTION
    Kenana Sugar Company commissioned KETS to complete a study on market
    potential for the broiler cuts industry as part of the business development
    strategy regarding the planned increase in poultry production. As such, a
    survey was constructed to explore the current market and prices for different
    chicken cuts. Also, the survey provided extensive data on KSC’s potential
    competitors in the domestic market.


    OBJECTIVE
    • Expand its poultry production from 1.2 million chickens to 5 million chick
    ens;


    KETS ROLE
    • To complete a study on market potential for the broiler cuts industry;
    • To explore the current market and prices for different chicken cuts;
    • As such, a survey was constructed to explore the current market and prices
    for different chicken cuts;
    • To provided extensive data on KSC’s potential competitors in the domestic
    market.


    ACHIEVMENTS
    KETS have completed the project survey of the poultry cuts markets for KSC
    and have submitted the final analysis for the data that have been collected.